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TOMS Shoes and StokeShare

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  • toms-shoes-and-stokeshare
  • toms-shoes-and-stokeshare
  • toms-shoes-and-stokeshare

How can our business touch a life with every transaction? We asked ourselves this simple question when we created StokeShare and we took it a step further. Could our business fundamentally be an agent of environmental change? To us, it made no sense to launch a business unless the answer to this question was yes.

StokeShare is a brand inspired by the modern business leaders of the world like Blake Mycoskie, the Founder of TOMS. In his international best selling book, Blake demands we Start Something That Matters. TOMS asks us to follow their lead and dream big. If you believe you can create positive change, the time to act is now. The success of TOMS’ One for One business model is measured by lives touched. Since 2006, TOMS has provided over 35 million pairs of shoes to children, restored sight to over 275,000 people and helped supply over 67,000 weeks of safe water.

Inspired by a simple idea that created a global movement, we knew StokeShare could put its own dent in the universe. StokeShare is designed to provide value to both sides of a marketplace. It is a model we are confident can sustainably grow and evolve. But more importantly, as we grow we will enable more underprivileged youth to experience the outdoors. We are so committed to this side of our business we don’t even want to tie it to a sales threshold. Humanity’s migration into cities is inevitable. It is critical we do not allow the next generation to lose its connection with nature.

TOMS and StokeShare also share values in our commitment to engaging our local communities. If you’ve been to one of TOMS stores you know they are more than a place to sell shoes. On a given day at the TOMS Flagship store in Venice, you can enjoy ethically sourced artisan coffee, hold meetings for your small business, buy new eyeglasses, experience a whiskey tasting, and watch a classic surf movie. TOMS asked another bold question: could a local store bring a community together to inspire each other? The answer again is yes.

This week StokeShare and TOMS partner for the first time. Our friends at Rider Shack will lead a workshop teaching participants how to repair damaged surfboards. Motivated by Patagonia’s Worn Wear initiative and our motto to Own Less and Do More, come learn how to give that board another life. Or just come for the Santa Monica Brew Works Beer and cool Abbot Kinney vibe.

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Joel Cesare is one of StokeShare's cofounders and a lifelong searcher of the ultimate ride.

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